What you put ON your body is as important as what you put IN your body. Consumers are getting more educated (myself included) but it still amazes me how some people will analyze every piece of food they ingest. However, those same people will not think twice about slathering any chemical on their face without so much as a second thought. I used to be that way myself. Sure I ate and still eat the "bad" food occasionally but I am pretty educated about what I am putting in my body. I now research makeup and will only buy organic beauty products. I make sure that I only buy products that list out the ingredients. It is also my intention to find out how different organic skin products are tested. I am strictly against testing products on animals. Although there are no laws about what constitutes an "Organic Beauty Product", there are things that consumers can do to assure their purchase is truly natural. The first and foremost is to make sure you investigate the contents of the product. If the company does not want to divulge the contents, move on. There are plenty of companies that will give you that information. The other important step to be confident that your beauty products are truly organic is to properly vet the manufacturer. By that I mean that you need to do some research on the Internet in trying to get a good idea of the reputation of the people making your natural cosmetics. Sure, there will be some complaints against just about any company that has been in business. However, try to get a general vibe of the organic skin products manufacturers reputation. It's also a good idea to see if some sellers are more adept at making one product over another. For example, I know of a couple places that are very experienced at making mineral eyeshadow. Their other products are very nice as well but they have created a good reputation in the mineral eyeshadow market and thus I have a level of comfort when buying their other organic beauty products.